While the most popular U.S. states retained their tourist appeal this year ( Florida, California, Hawaii, N.Y. and Alaska) among American travelers, the allure of several other domestic destinations has increased.
For example, Louisiana, Michigan, Oregon and Washington, D.C., were the beneficiaries of increased tourism, while states like Alaska, Hawaii, Arizona and Tennessee saw slight decreases in interest. At least that's what travel experts at MMGY Global/Harrison Group learned during their newly released survey, "2012 Portrait of American Travelers."
Meanwhile, many destinations that feature outdoor recreation now enjoy a statistically significant rise in interest - namely mountain areas such as the Utah mountain resorts, Lake Tahoe (Calif. and Nev.), Gatlinburg (Tenn.), and Pocono Mountains (Pa.). Coastal spots like the Mississippi and Florida Gulf coasts, Atlantic City (N.J.), the Outer Banks (N.C.) and South Carolina shoreline also showed rising tourism interest.
According to MMGY/Global Harrison Group, other destinations with rising popularity are those that offer unique visitor experiences such as historic Colonial Williamsburg (Va.) and St. Augustine (Fla.), wine-focused Napa Valley and Sonoma Valley (Calif.) and glitzy hotspot Las Vegas (Nev.).
International destinations with rising interest in visitation include Africa, the Middle East and Oceania (Australia, New Zealand and Pacific Islands, etc.). However, fewer U.S. travelers are interested in international trips overall, dropping to nine percent of all leisure travelers today compared with 11 percent last year.
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