2013 Pagani Huayra

PAGANI. PAGANI? SI, SI, PAGANI!

After 14 years as the auto industry’s House of Fabergé, Pagani Automobili has built the paltry sum of 132 cars, just shy of Ferrari’s output every two weeks. Most are the original Zonda, with just 10 of the new, U.S.-bound Huayras yet in existence. Judging from the interrogations we received while stuck behind a massive wreck on the autostrada only 10 minutes from Pagani’s Modena, Italy, headquarters, that’s not enough to sear the brand into the consciousness of the locals, who are accustomed to seeing Ferrari, Lamborghini, Maserati, and Ducati test vehicles tearing up their streets.

Horacio Pagani’s customers—an all-hands meeting wouldn’t make a decent lunch rush at a Denny’s—don’t seem to mind the brand’s obscurity. If you can peel off an easy million for a new Huayra, which starts at 849,000 euros or, when it arrives later this year, the spot-exchange equivalent in dollars, chances are good you own a lot of stuff that Italian truck drivers have never heard of.

Pagani’s first car, the Zonda, is recalled in the headlights (top) and the rear suspension (bottom) with its forged arms and inboard coil-over shocks.

To be sure, Modena is a tough town to make a splash in. But the Huayra (pronounced WHY-ra) has the requisite assets. It’s not just that it’s flagrantly gorgeous even while dragging its belly over an Italian speed hump. Or that it is adorned with fascinating details, from its soybean-sprout mirrors to the four titanium Inconel peashooters in back. Or that the carbon fiber’s clear coat looks deep enough to do 10-meter platform dives into.

And it isn’t just the beguiling movement of the Huayra’s motorized body surfaces that constantly lift and tuck like an F-16’s flaperons with the goal of reducing body roll and stopping distances. Or the  720-hp, 6.0-liter twin-turbo V-12, the old single-cam three-valver from the S65, custom built for Pagani by Mercedes-Benz AMG and anodized to a gilded fare-thee-well to resemble the Ark of the Covenant. Or even the cockpit with its bionic-Bauhaus sculptures in cut aluminum that make the driver feel like Lucky Starr chasing the Pirates of the Asteroids.

What really makes the Huayra startling is that all of its highly cultivated (and, in some cases, efficaciously questionable) flair pulls together to make a stupendous road car. The level of lateral grip, the triple-digit stability, and the braking and steering control give this Beaux-Arts glamour boat the muscle to mix it up with the cars from Brand F and Brand L. Think Le Mans prototype with carpeting and license-plate mounts.

You feel comfortable in the Huayra. You can see out of it. Even if the gauges with their finely etched numerals aren’t easy to read in daylight, you are going fast very quickly, probing the lofty limits of the chassis’ relentless neutrality as the super-boosted Benz V-12 wheeze-bangs through each terrifying, scenery-smearing blast. This is not an exotic that is best hung on a wall—though it would nicely adorn just about any living room